Use Zenvia Customer Cloud, Meta’s official partner, to revolutionize your customer’s experience at every stage of the journey, directly on WhatsApp.
Everything you can do with the WhatsApp API and Zenvia Customer Cloud
Send personalized messages using the official WhatsApp API, ensuring deliverability and compliance with Meta policies. It’s ideal for sending promotions, notices, or reminders in a scalable way, without relying on manual lists or repetitive processes.
With WhatsApp Business Calling, you have access to text messages and voice calls on the same channel. Your team can call your customers via WhatsApp from the company’s official account without leaving the conversation. This way, they can quickly resolve questions over the phone without losing the call history.
Automate conversations with AI-powered chatbots for WhatsApp, capable of answering questions, collecting information, and guiding users from the very first message. This allows you to offer 24/7 support, reduces wait times, and ensures each conversation progresses smoothly, even when your team is unavailable.
When a user clicks on a Facebook or Instagram ad, they go directly to a chat with your WhatsApp number. From that first message, you can activate a chatbot, send an automated greeting, or direct the conversation to your sales team, turning every click into a real opportunity.
Create guided experiences within WhatsApp using interactive forms and structured steps that users complete without leaving the chat. You can collect data, register participants, confirm orders, or schedule appointments, making it easy for people to move through the process without friction.
Create guided experiences within WhatsApp using interactive forms and structured steps that users complete without leaving the chat. You can collect data, register participants, confirm orders, or schedule appointments, making it easy for people to move through the process without friction.
Connect your CRM, ERP, or e-commerce platform via API or ready-to-use connectors. This allows you to automatically send messages based on important events, such as new orders or abandoned carts, and view comprehensive metrics on deliveries, interactions, and campaign performance all in one place.
Transformative impact
Create personalized marketing campaigns, send offers, and strengthen your relationship with customers through proactive and targeted messages on WhatsApp.
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Send practical and relevant communications about your customers’ actions, such as order confirmations, delivery status, appointment reminders, and payment notifications.
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Ensure the security of interactions by sending verification codes, disposable passwords, and tokens to reliably validate user access.
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Transform your WhatsApp into an automated service and sales channel.
+26%
increase in WhatsApp conversions
-50%
reduction in response time
+9
points increase in NPS score
“Zenvia made it easier to connect with the WhatsApp team, putting us at the forefront of global testing. The ability to make calls within WhatsApp removed common barriers, such as blocking unknown numbers, allowing us to deliver more personalized service—especially for customers who prefer talking over texting.”
Tales Vilar
Vice President at CartĂŁo de TODOS
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24/7
WhatsApp
customer service
+50%
increase in service productivity
+5k
interactions in 5 months via WhatsApp
“Imagine having to manage 50 email inboxes. It’s impossible. Today, I can’t picture customer service without WhatsApp and Zenvia. From my perspective, I want to use Zenvia whenever possible.”
Josimar Santos
Co-founder and CTO at C2C Services
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30%
increase in customer conversions
100%
growth in client portfolio
“Before adopting Zenvia’s solution, we even lost a client due to slow response times. Zenvia brought automation that made lead qualification easier, which helped define our personas and organize client information, improving both service flow and customer experience.”
Fábio Lapolli
Head of Marketing at Plural SaĂşde
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18%
increase in conversion from campaigns
31%
reduction in dropout rate
19%
increase in organic conversions
“Today, we can clearly understand why students drop out and identify which part of the process didn’t meet expectations. Before, we had higher dropout rates without knowing why. With Zenvia, that insight makes all the difference.”
Gil Cabrera
Planning and Quality Coordinator at Ânima Educação
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To use the WhatsApp Business API, you will need:
1 – A phone number (landline or mobile) that is not currently active on any WhatsApp account (personal or Business App).
2 – A Meta Business Manager account with completed business verification.
3 – Meta’s approval for platform usage, ensuring compliance with WhatsApp Business Policies.
No. According to Meta’s policies, commercial use of WhatsApp requires a CNPJ (business registration) linked to the account. Personal accounts (CPF) are not eligible for business-related messaging or communications.
Yes. Verification is performed by Meta, the company responsible for WhatsApp, based on factors such as brand relevance, market presence, and revenue. This process ensures credibility and security for business use of the channel.
Yes. You can migrate a number already in use on WhatsApp (personal or Business App) to the WhatsApp Business API, as long as it is completely removed from the previous account. After migration, the number operates exclusively through the API, with no access via the standard app.
The regular WhatsApp app is intended for personal use, allowing individual or group conversations among friends and family.
 The WhatsApp Business API, on the other hand, is a solution designed for companies that need large-scale customer service, integrations with CRMs and automation platforms, and centralized management of multiple agents—all with greater security, control, and compliance with Meta’s business policies.
Opt-in is the consent a user gives to receive messages from a company via WhatsApp. It confirms that the user agrees to receive communications such as notifications, promotions, reminders, and updates from that sender.
Integration is done through WhatsApp’s official APIs and SDKs, allowing connection with systems such as CRMs, e-commerce platforms, ERPs, and customer service solutions. This integration automates processes, centralizes information, and ensures a smoother, more consistent customer experience.
Security is a top priority for both WhatsApp and Zenvia. All messages are protected with end-to-end encryption, ensuring that only the sender and recipient can access the content. In addition, the WhatsApp Business API follows strict data privacy and security standards, protecting both corporate and customer information.
Yes. Unlike the regular app, the number configured in the WhatsApp Business API is hosted on a server and can be used by several agents simultaneously through Zenvia Customer Cloud. This allows multiple users to serve customers at the same time using the same company number.
Yes. WhatsApp may block or ban numbers that violate Meta’s Business or Commerce Policies, usually due to spam, excessive messaging, or user reports. If your number is blocked, you can request a review through Meta Business Manager. To prevent this, follow best practices: send only relevant messages, obtain consent (opt-in), and maintain a good sender reputation.