Official Meta partner (BSP)
Delivery stability, secure data handling, and early access to API features.
Sell, support, and build loyalty directly on WhatsApp, with automation and AI from Zenvia Customer Cloud.
Integrated with Zenvia Customer Cloud, WhatsApp becomes a structured sales channel, with automation, AI, and data gathered in one place.
Delivery stability, secure data handling, and early access to API features.
ISO 27001 certification and LGPD compliance, with a defined SLA.
Coexistence gradually moves you from regular WhatsApp to the official API while keeping your current number.
Each feature below has a dedicated page with a complete step-by-step explanation of how it works.
Send personalized messages using the official WhatsApp API, ensuring deliverability and compliance with Meta policies. It is ideal for sending promotions, notices, or reminders at scale, without relying on manual lists or repetitive processes.
With WhatsApp Business Calling, you get text messaging and voice calls in the same channel. Your team can call customers through WhatsApp from the company’s official account without leaving the conversation. This lets them resolve questions quickly by phone without losing the support history.
Automate conversations with AI-powered WhatsApp chatbots that can answer questions, collect information, and guide users from the very first message. This way, you provide 24/7 support, reduce wait times, and ensure every conversation progresses consistently, even when your team is unavailable.
When a user clicks an ad on Facebook or Instagram, they go directly to a chat with your WhatsApp number. From that first message, you can activate a chatbot, send an automated greeting, or route the conversation to your sales team, turning every click into a real opportunity.
Allow multiple agents to serve customers from the same WhatsApp number, with clear distribution rules and a centralized view of all conversations. This lets you manage high contact volumes without losing control, while maintaining fast response times and a consistent experience for every user.
Create guided experiences inside WhatsApp using interactive forms and structured steps that users complete without leaving the chat. You can collect data, register participants, confirm orders, or schedule appointments, making it easier for people to move through the process without friction.
Connect your CRM, ERP, or ecommerce platform through APIs or ready-to-use connectors. This lets you automatically send messages based on important events, such as new orders or cart abandonment, while also viewing complete metrics on sends, interactions, and campaign performance in one place.
Strategies, content, real case studies, and tools for your company to sell more and serve better on retail’s biggest date.
Turn WhatsApp into an automated support and sales channel.
Create personalized marketing campaigns, send offers, and strengthen customer relationships through proactive, targeted WhatsApp messages.
Send practical, relevant communications about your customers’ actions, such as order confirmations, delivery status updates, appointment reminders, and payment notifications.
Keep interactions secure by sending verification codes, one-time passwords, and tokens to reliably validate user access.
Impact that transforms
Integrated with Zenvia Customer Cloud, this reach becomes business results: leads arrive organized and the customer experience is enhanced by AI at every stage of the journey.
Use Zenvia Customer Cloud, an official Meta partner, to transform your customer experience at every stage of the journey, directly on WhatsApp.
Click-to-WhatsApp ads take users directly to the conversation, with no forms or redirects.
Centralize sales support on WhatsApp and accelerate the buying journey with AI chatbots.
Multiple agents, monitored SLA, and AI-powered response suggestions on a single official number.
AI Agents automatically identify repurchase and re-engagement opportunities.
27%
increase retention
76%
customer satisfaction
+2Mi
cost reduction
“We managed to get out of a very chaotic scenario to change the customer experience. When we do a satisfaction survey with our consumers, we realize that those who are served through digital channels score 28% higher than those who are served by 'humans'. It was a very cool experience and one that brought great satisfaction.”
Fabricia Ruiz Braga
Customer Service Project Manager at Grupo Casas Bahia
80%
of service time optimized
100%
of calls opened by the Zenvia solution
90%
of calls within the expected SLA
“Zenvia has revolutionized our customer service sector, improved processes for agents and made it easier for managers to view demands. It was a major milestone between what our service used to be and what it is today, helping us to offer excellent support to our advisors.”
Tania Natali Costa
Classifieds Support Coordinator at Mercado Libre
14%
reduction in CAC on digital channels
220%
increase in active service
90%
increase in inbound service
“We've always wanted to serve our customers well by solving their problems in a humane and efficient way. Our business requires an agile service, because we are dealing with something important which is the health of pets and in some cases we need to act very quickly, Zenvia helps us to carry out this activity very efficiently.”
Murillo Trauer
Director of Petlove
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88%
of bot accesses coming from WhatsApp
28%
reduction in transfer to human service
55%
reduction in time to open a claim
“The agile service provided by Zenvia on MAPFRE's digital channels represents a major change in the way clients and policyholders experience the insurance industry. The ability to access information, make requests and request assistance quickly and conveniently, anytime and anywhere, transforms the user experience.”
Patrícia Rossi
Director of CSC, Processes and Automation at MAPFRE
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25%
reduction in contract cancellations
54%
increase in the use of Serasa products
55%
reduction in the time taken to open a call
“Zenvia was the solution we chose to scale customer success to our entire customer base and to act at the right time, because we needed a tool with the technology to support our strategy of working with customers.”
Daniela Takehissa
Customer Success Manager at Serasa Experian
18%
increase in conversion via triggers
31%
reduction in abandonment rate
19%
increase in organic conversion
“Today, we are able to understand exactly why students are dropping out and which part of the operation they didn't like. Previously, we had a higher rate and no understanding of why people left. Today, with Zenvia, that makes all the difference.”
Gil Cabrera
Planning and Quality Coordinator at Ânima Educação
30%
increase in customer conversion
100%
increase the company's customer base
“Before adopting Zenvia's solution, we lost a customer because of the response time. The Zenvia solution brought automation, making it easier to qualify leads, which was important for defining the persona and gathering information about customers, improving the service flow and their experience.”
Fabio Lapolli
Marketing Director at Plural Saúde
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92%
increase in customer satisfaction rate
20%
reduction in implementation time
95%
of calls answered within the agreed SLA
“The old tool didn't automatically turn incoming emails into tickets, so I needed an agent exclusively to identify these email contacts and then open a ticket with support. We noticed within the first week that Zenvia organized and optimized our workflow, and that was incredible.”
Jocélia Andrade
Head of Customer Experience at Boavista Tecnologia
25%
increase in contract signings
+139mil
thousand messages sent to customers
“Today we've managed to design a journey in which the customer can get to the point of sending the rental documentation on their own. Our client communicates to the bot and can even schedule a visit directly via WhatsApp. There are tools that are very robotic, but with Zenvia, we have the advantage of connecting the human part, giving the customer both options.”
Priscila Santos
Project Manager at Crédito Real
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1,200
tickets per month
98%
NPS satisfaction
100%
surveys answered
“Zenvia gave us full support, setting up and training the team to use the solution. After the operation started, all expectations were met and we use Zenvia as our main customer service solution.”
Aline Pontes
IT Governance Manager at Mitre Construtora
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*Discount applied only to the software plan price, valid only for new accounts closed by 10/31/2026.
Zenvia Customer Cloud is a unified multichannel Customer Experience (CX) solution that connects data, automation, and communication, with the WhatsApp Business API as one of its main channels. It eliminates information silos and centralizes attraction, conversion, support, engagement, and loyalty in one environment.
To access the WhatsApp Business API, your company needs an active CNPJ, a verified business account in Meta Business Manager, and an official partner (BSP), such as Zenvia, to enable the number and message templates.
No. The official WhatsApp Business API requires an active CNPJ and a verified business account. It was developed exclusively for business use, supporting high message volumes and multiple agents, unlike the regular app, which is intended for personal use.
There are three versions of the tool, each designed for a different use case:
Avoiding a block requires strict compliance with Meta policies: obtain opt-in consent before sending messages, use only approved templates, and avoid unofficial tools. Operating with a certified and experienced BSP, such as Zenvia, helps ensure your operation follows market best practices and reduces this risk from the outset.
With Zenvia Customer Cloud, you can create an AI Agent for WhatsApp in a simple, intuitive way (no-code). Just connect your official number, configure the agent’s behavior, integrate your knowledge base, such as PDFs, FAQs, and company websites, and publish. The agent then answers questions, triages, qualifies, and resolves requests on WhatsApp 24/7, acting as an intelligent WhatsApp assistant.
Yes. You can migrate a number already used on WhatsApp, whether personal or through the Business App, to the WhatsApp Business API. To do so, it must be unlinked or removed from the previous app. After migration, the number operates only through the API, without access through the conventional app, gaining scale and allowing multiple simultaneous users.
Opt-in is the consent a user gives to receive messages from a company through WhatsApp. It is required by Meta and aligned with data protection laws such as the LGPD, ensuring that communications such as notifications, campaigns, and alerts are sent only to people who have actually authorized and want to receive them.
Security is a priority for WhatsApp and Zenvia. All messages are protected with end-to-end encryption, ensuring that only the sender and recipient can access the content. In addition, Zenvia follows strict global information security and data privacy standards, ensuring that conversation history, customer data, and your company’s strategic information remain in a secure and compliant environment.
Yes. This is one of the API’s biggest advantages. Unlike the conventional app, the number configured in Zenvia Customer Cloud’s API is hosted in the cloud and does not depend on a physical device, so it can be used by multiple agents simultaneously. This allows multiple users to serve customers at the same time using the same number in an organized way.
