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How to reduce WhatsApp Business API costs in 5 steps
How to reduce WhatsApp Business API costs in 5 steps
How to reduce WhatsApp Business API costs in 5 steps
Reducing WhatsApp Business API Costs Starts with Measurement. Without a baseline cost per conversation, no savings can be proven. This playbook organizes cost reduction into five steps, in order of execution—each with its methodology, owner, and metric to prove ROI.
Estrella Alvarado | 28/08/2026
How to Train Your Support Team for the New WhatsApp Model
How to Train Your Support Team for the New WhatsApp Model
How to Train Your Support Team for the New WhatsApp Model
Starting October 1, 2026, every response sent within the customer service window on the WhatsApp Business API will carry a cost, making agent behavior a key expense variable. Training your team means shifting from the "reply fast and often" rule to "resolve in fewer interactions".
Estrella Alvarado | 28/08/2026
Meta’s New Pricing Structure for 2026
Meta’s New Pricing Structure for 2026
Meta’s New Pricing Structure for 2026
If you use WhatsApp to serve customers, make sales, or answer inquiries, there is a fundamental change you need to keep in mind: starting October 1st, 2026, Meta will charge an individual fee for every response sent.
Estrella Alvarado | 28/08/2026
Zenvia Customer Cloud: connecting data and AI to drive results
Zenvia Customer Cloud: connecting data and AI to drive results
Zenvia Customer Cloud: connecting data and AI to drive results
The promise of “personalized experiences” only holds when the right data is available at the right moment to trigger intelligent decisions and automations. That’s exactly what Zenvia Customer Cloud enables: a unified foundation that connects systems, centralizes data, and activates it with AI.
Fabiane Schroeder | 01/09/2025
AI Agents: What Are They and How To Use Them To Improve the Customer Experience
AI Agents: What Are They and How To Use Them To Improve the Customer Experience
AI Agents: What Are They and How To Use Them To Improve the Customer Experience
Discover how AI agents can be used to attract customers, increase sales and guarantee superior customer service by optimizing all points of contact with the consumer.
Letícia Domingos Paiva | 06/03/2025
Digital Transformation and Marketing for Franchises: Fundamental Steps
Digital Transformation and Marketing for Franchises: Fundamental Steps
Digital Transformation and Marketing for Franchises: Fundamental Steps
In today's business landscape, digital transformation is a crucial factor for the success of any company, including franchises.
Fabiane Schroeder | 28/11/2023
Via increases customer retention by digitizing its customer service operation
Via increases customer retention by digitizing its customer service operation
Via increases customer retention by digitizing its customer service operation
VIA used Zenvia's platform to meet the growing demand caused by the pandemic and optimize existing processes
Fernanda Holanda | 27/10/2023
Petlove bets on digitalization of customer service to improve customer experience
Petlove bets on digitalization of customer service to improve customer experience
Petlove bets on digitalization of customer service to improve customer experience
Using the Zenvia platform, Petlove has been able to reduce its service time, even with growing demand.
Fernanda Holanda | 27/10/2023
Developer and construction company Mitre increases internal customer satisfaction by restructuring processes with Zenvia’s platform
Developer and construction company Mitre increases internal customer satisfaction by restructuring processes with Zenvia’s platform
Developer and construction company Mitre increases internal customer satisfaction by restructuring processes with Zenvia’s platform
The company used Zenvia’s platform to restructure the entire internal call handling process for its IT and Support areas.
Fernanda Holanda | 27/10/2023
Imóveis Crédito Real uses Zenvia’s platform to optimize customer self-service and increase results
Imóveis Crédito Real uses Zenvia’s platform to optimize customer self-service and increase results
Imóveis Crédito Real uses Zenvia’s platform to optimize customer self-service and increase results
After the implementation of Zenvia's platform, Credito Real has almost 30% of its contracts signed in 2023 coming from WhatsApp leads.
Fernanda Holanda | 27/10/2023
How Ânima used the Zenvia platform to make its WhatsApp service more efficient
How Ânima used the Zenvia platform to make its WhatsApp service more efficient
How Ânima used the Zenvia platform to make its WhatsApp service more efficient
With a goal to optimize communications with students, nima digitalized its entire customer service operation with the Zenvia platform.
Fernanda Holanda | 27/10/2023
Plural Saúde doubles its customer base with WhatsApp sales
Plural Saúde doubles its customer base with WhatsApp sales
Plural Saúde doubles its customer base with WhatsApp sales
See how Plural Saude digitized its sales teams' service with Zenvia's solution, making the process more agile, personalized, and scalable.
Fernanda Holanda | 27/10/2023
Increased retention and reduced churn: Ável leverages the Zenvia platform to improve customer acquisition and experiences
Increased retention and reduced churn: Ável leverages the Zenvia platform to improve customer acquisition and experiences
Increased retention and reduced churn: Ável leverages the Zenvia platform to improve customer acquisition and experiences
Avel, XP-linked advisory firm halves client loss by using Zenvia's customer experience platform.
Fernanda Holanda | 10/10/2023
Tools for sales management: optimize your team’s processes and improve your routine
Tools for sales management: optimize your team’s processes and improve your routine
Tools for sales management: optimize your team’s processes and improve your routine
Check out the best tools available on the market for efficient sales management focused on productivity and results
Fabiane Schroeder | 15/08/2022
‘Understanding the customer is worth more than putting anyone in the metaverse’, says CEO of a Brazilian company listed on Nasdaq
‘Understanding the customer is worth more than putting anyone in the metaverse’, says CEO of a Brazilian company listed on Nasdaq
‘Understanding the customer is worth more than putting anyone in the metaverse’, says CEO of a Brazilian company listed on Nasdaq
One year after the IPO, Zenvia expanded its role in the relationship between companies and customers
Pâmela Hamer | 04/08/2022
Zenvia: a communication giant that was born in a garage in Brazil and arrived on Nasdaq a year ago
Zenvia: a communication giant that was born in a garage in Brazil and arrived on Nasdaq a year ago
Zenvia: a communication giant that was born in a garage in Brazil and arrived on Nasdaq a year ago
Cassio Bobsin looks like a entrepreneur from Sillicon Valley. Know his professional trajectory and what he has done to improve the tech industry
Pâmela Hamer | 03/08/2022
What is Enterprise Single Sign-On (SSO) and how does it work?
What is Enterprise Single Sign-On (SSO) and how does it work?
What is Enterprise Single Sign-On (SSO) and how does it work?
Learn more about Enterprise Single Sign-On (SSO), safe username and password management on a single authentication portal.
Letícia Domingos Paiva | 24/06/2022
Humanized customer service: put it into practice in seven steps
Humanized customer service: put it into practice in seven steps
Humanized customer service: put it into practice in seven steps
Humanized customer service considerably improves the relationship between customer and company. When they feel valued, consumers come to see the brand as a partner, thereby placing their trust in it, a point that hugely contributes to the loyalty process.
Letícia Domingos Paiva | 06/06/2022
Customer service: What it is, key principles and how to deliver it efficiently
Customer service: What it is, key principles and how to deliver it efficiently
Customer service: What it is, key principles and how to deliver it efficiently
Customer service: What it is, key principles and how to deliver it efficiently
Letícia Domingos Paiva | 06/06/2022
3 ideas for using loyalty and post-sales messages in your business
3 ideas for using loyalty and post-sales messages in your business
3 ideas for using loyalty and post-sales messages in your business
3 ideas for using loyalty and post-sales messages in your business
Letícia Domingos Paiva | 06/06/2022
The pillars of good customer service + 3 key tips
The pillars of good customer service + 3 key tips
The pillars of good customer service + 3 key tips
Discover the main pillars and tips of customer service and how to apply the best practices within your business!
Letícia Domingos Paiva | 06/06/2022
All about WhatsApp Business: how it works and how to use it in your business
All about WhatsApp Business: how it works and how to use it in your business
All about WhatsApp Business: how it works and how to use it in your business
You may have already heard that WhatsApp Business is revolutionizing the market.
Letícia Domingos Paiva | 03/06/2022
Chatbots: the CRM contribution for brands
Chatbots: the CRM contribution for brands
Chatbots: the CRM contribution for brands
For Zenvia’s Raphael Godoy, personalization, relevance and speed are significant benefits when combining strategy with technology
Letícia Domingos Paiva | 03/06/2022
ZENVIA and VTEX announce e-commerce partnership
ZENVIA and VTEX announce e-commerce partnership
ZENVIA and VTEX announce e-commerce partnership
ZENVIA and VTEX announce e-commerce pBoth companies are in the tech sector and listed in New York.
Letícia Domingos Paiva | 03/06/2022
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