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Everything about Black Friday in one place.

Strategies, content, real case studies, and tools for your company to sell more and serve better on retail’s biggest date.

Is your operation ready? Only…
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until Black Friday 2026, arriving on November 27, 2026.

Black Friday is unforgiving to those who don’t plan.

Be ready to sell more and serve better with Zenvia’s AI.

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Everything you need to know to master Black Friday
Practical guides, data, and strategies for every phase of your operation.
Representação visual de Black Friday no comércio: modelos de mensagens de acompanhamento pós-venda no WhatsApp
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BLOG · 6 MIN

Black Friday no comércio: modelos de mensagens de acompanhamento pós-venda no WhatsApp

Utilize mensagens de acompanhamento pós-venda no WhatsApp para fortalecer o relacionamento com clientes e fidelizar após a Black Friday.

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Planejamento Black Friday: como elaborar uma estratégia?
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BLOG · 5 MIN

Planejamento Black Friday: como elaborar uma estratégia?

Veja estratégias de planejamento para saltar na frente dos concorrentes nessa Black Friday. Se preparar é a chave para vender mais. Confira!

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Representação visual de Black Friday antecipada: qual a vantagem de trazer promoções mais cedo
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BLOG · 19 MIN

Black Friday antecipada: qual a vantagem de trazer promoções mais cedo

A Black Friday antecipada permite que as marcas se destaquem em um mercado saturado, oferecendo oportunidades de compra com antecedência.

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Representação visual de Guia Black Friday: 17 mensagens prontas para WhatsApp, SMS e E-mail
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Guia Black Friday: 17 mensagens prontas para WhatsApp, SMS e E-mail

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Representação visual de Kit Varejo para Black Friday: conheça as principais estratégias para a data!
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E-BOOK

Kit Varejo para Black Friday: conheça as principais estratégias para a data!

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Representação visual de Marketing Black Friday: descubra como usar a IA para vender mais
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BLOG · 14 MIN

Marketing Black Friday: descubra como usar a IA para vender mais

Descubra como garantir o sucesso das vendas com estratégias de marketing Black Friday. Aprenda a usar a IA para maximizar resultados!

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With Zenvia Customer Cloud, real stories generate incredible results!

Top Black Friday questions

When is Black Friday 2026?
Black Friday 2026 takes place on November 27, 2026, celebrated on the last Friday of November. For small and medium-sized enterprises (SMEs), planning should also focus on Black Week (the preceding week) and Cyber Monday (the following Monday), extending the sales window.
What is Black Friday and how did it start in Brazil?
Black Friday is the largest retail sales event in the world, originating in the United States after Thanksgiving. In Brazil, it has been consolidated since 2010 as the main date for e-commerce. For SMEs, it represents the ideal opportunity to accelerate fourth-quarter revenue and refresh their customer base.
How to prepare my company for Black Friday 2026?
Efficient preparation for Black Friday requires structured planning combined with:
  • • Inventory and logistics organization at least three months in advance.
  • • Implementation of automated customer service via WhatsApp and chatbots to handle peak traffic.
  • • Creation of active re-engagement campaigns for the existing customer base.
  • • Preventive testing of website infrastructure and digital channels.
  • • Configuration of AI Agents for continuous support and abandoned cart recovery.
You can plan and execute all of this end-to-end with Zenvia Customer Cloud, the solution that centralizes service channels, automation, and artificial intelligence in a single place to scale your sales safely.
What are AI Agents and how do they help your company during Black Friday?
AI Agents are autonomous virtual assistants that perform complex tasks without requiring human intervention for every message. In Zenvia Customer Cloud, these agents help your company operate at an enterprise scale: they answer product questions, recommend items, recover carts, and process orders. This allows small teams to absorb service peaks and generate much higher conversions on WhatsApp.
How to use WhatsApp to sell more on Black Friday?
Operate on the official WhatsApp Business API through an Official WhatsApp Business Solution Provider (BSP), such as Zenvia. The API provides the structure for high volume, and account health depends on the consent practices described in the next question. With this foundation, the actions that drive conversion on this date are:
  • • Segmented offers for groups in your database who authorized contact.
  • • Abandoned cart reminders with a direct link to checkout.
  • • Interactive catalogs and payment within the conversation itself.
  • • Automated initial service, with handoff to a human for cases requiring negotiation.
How to prevent your company’s WhatsApp from being blocked on Black Friday?
Blocks occur when a company sends promotional messages to contacts who did not authorize the interaction, and recipients flag the conversation as spam. To protect your operation during the peak:
  • • Operate through the official API via a BSP, like Zenvia, using Zenvia Customer Cloud.
  • • Ensure prior opt-in, with a record of when and how consent was given.
  • • Segment offers by profile instead of sending the same message to the entire database.
  • • Monitor number quality in real-time to take action before the rating drops.
What is the difference between Black Friday and Cyber Monday?
Black Friday focuses on Friday promotions across physical and digital channels. Cyber Monday occurs on the following Monday, focusing on electronics and online shopping. Generally, connecting both dates within a continuous strategy in Zenvia Customer Cloud allows you to extend the sales peak with reduced acquisition costs.
How much does the Brazilian retail industry earn on Black Friday?
In 2024, Brazilian e-commerce generated R$ 9.4 billion on the date. For 2026, the projection is growth exceeding 12%. Companies that utilize multi-channel approaches, intelligent automation, and conversational channels can capture a larger share of this market by offering immediate response times and a personalized experience.
How to calculate the ideal discount without compromising product margin?
To offer profitable discounts on Black Friday:
  • • Total your fixed and variable costs, card fees, shipping, and media investment.
  • • Establish the minimum acceptable profit margin per category.
  • • Use aggressive discounts primarily on stagnant inventory to free up cash flow.
  • • Create product bundles to increase the average order value (AOV) and dilute shipping costs.
How to build loyalty with customers acquired on Black Friday using Zenvia Customer Cloud?
Converting a customer on Black Friday is only the first step. To ensure recurring post-sales purchases, your company can use Zenvia Customer Cloud to send automatic order tracking updates via WhatsApp, trigger satisfaction surveys (NPS) 48 hours after delivery, and send messages with product usage tips and personalized complementary offers based on purchase history.
How much does it cost to send WhatsApp messages on Black Friday 2026?
Starting October 1, 2026, nearly two months before the date, Meta will charge per unit for service messages and utility templates delivered within a 24-hour window, according to Meta’s documentation. Charging is per message, with no volume discount, and rates per country will be released by September 1, 2026. On Black Friday, this means cart reminders, tracking notifications, and satisfaction surveys will be billed individually. Conversations initiated by Click-to-WhatsApp ads maintain 72 hours of free delivery, which favors concentrating acquisition for the date in this format. The new WhatsApp Business billing rules in 2026 detail what changes for each message type.